ABOUT
WHAT WE DO
At Wallace Sports Management, we specialize in transforming athletes into influential figures both on and off the field. Our primary focus is to help athletes harness the power of social media to amplify their personal brand, engage with their audience, and unlock exciting opportunities for brand deals and endorsements. We provide comprehensive guidance on how to effectively use social media as a tool for increasing visibility, enhancing performance recognition, and maximizing your name, image, and likeness (NIL). From strategic social media coaching to hands-on negotiation with top brands, we are dedicated to empowering athletes to navigate the evolving landscape of NIL and business with confidence and success.
VISION
Our vision at Wallace Sports Management is to redefine the relationship between athletes and the digital world. We envision a future where every athlete can seamlessly blend their athletic ability with a powerful online presence, creating a compelling narrative that captivates audiences and attracts meaningful brand partnerships. By championing the strategic use of social media and advocating for our clients’ best interests, we aim to pave the way for athletes to achieve unparalleled recognition and success.
AIDEN WALLACE
Founder and Lead Agent
As the founder and lead agent of Wallace Sports Management, Aiden brings a wealth of experience in social media, marketing, and sports representation. With years of expertise in harnessing the power of digital platforms, he has a proven track record of driving engagement. Having experience working with professional athletes and valuable insights into the NIL landscape, Aiden is uniquely positioned to help athletes elevate their personal brand and navigate the evolving world of endorsements. Passionate about empowering athletes to reach their full potential, Aiden is dedicated to transforming their social media presence into a powerful asset for success.
Phoenix, AZ
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